IPPAG Cases

IPPAG: Intenational Partnership for Premiums and Gifts.
  • Bosman character merchandise
    Cheering up children with serious illnesses can be a difficult task but is nevertheless an important one. Compacon B.V developed a unique character that was integrated in a wide range of merchandise products and POS material for Bosman Pharmaceuticals. The products were designed to bring joy to young children...

  • Rugby world cup 2011
    andldquo;The Rugby World Cup is one of the most important sports events worldwide. Last year (2011), for the events hosted by Mauritius, Versopub developed a very significant campaign for the Phoenix Beer Group. On top of generating sales, Versopub designed the campaign to provide value to their client...

  • Door opening promotional campaign
    andldquo;Quick thinkingandhellip;fast actionandhellip;great results! When Goodyear took over Sava d.d., Sloveniaandrsquo;s largest tire maker, it became essential for them to convey to the latterandrsquo;s previous business partners that doors are still open for them. Based on the slogan, andldquo;All doors will be opened for you in 2012andrdquo;, Axis Mundi...

  • Reviving a classic
    The simplest of ideas can often have surprising potential: you just have to reveal it. And trends come and go, but some classics never fail: These promotional pin-wheels are the prime example: a well known and much loved classic, whose popularity has been overlooked. Using the latest techniques, pin-wheels...

  • Standing out in a crowd
    Making an effective impact with a promotional give-away requires some creativity and originality:andnbsp; These specially designed hooded backpacks are another great example of this IPPAG marketing difference:andnbsp; why settle for a classic backpack when you could go for one that is sure to make its mark thanks to a well...

  • Safe and secure children's toys
    Most buyers will know, when it comes to kids, finding fun ideas isn't the problem: making sure these fun ideas can be produced in the appropriate conditions, and with sufficient safety standards is...andnbsp; Like for all multinational companies, the conformity of promotional products, especially those for kids, is of...

  • Celebrating Diwali
    As a relatively new player on the Indian market, Volkswagen were able to hit their target thanks to Gifting Ideas, IPPAG's member in India (www.giftingideas.com) andnbsp; Diwali or the 'festival of lights' is India's biggest festival and a traditional time to offer gifts: a perfect context for Volkswagen to impress...

  • Putting The Pieces Together
    Using promotional items to interact with clients is a well established advertising technique, but there's a lot more roles that gift items can play! Take for example German insurance company Die Continentale: communicating about their values and company identity is important externally, but also internally: They teamed up with...

  • Iconic mascots
    Many successful ad campaigns feature an amusing and entertaining mascot that becomes widely recognized by the public: think Coca Cola's polar bear, the Budweiser frogs, or Energizer's bunny, and many more! The strength of these iconic animal characters is that they forge an unparalleled and close connection with end...

  • Get Your Promotions Into The Street
    Brands are constantly looking for new ways to reach their clients and in all areas of advertising including promotional items, the race is on to find innovative and fun ways to connect. Street marketing is on the rise and this also concerns promotions. But how? Zinc, IPPAG's Australian...