When asked by Unilever to provide a promotional item for the 2010 World Cup: the products at Brindz Brazil team got their thinking caps on: after designing and creating many exclusive ideas, the final choice for this well known brand of shampoo was small rubberised street soccer balls. Not only were the balls developed with exclusive texturisations, and eco friendly rubber, the huge quantities for this operation necessitated the creation of 220 moulds, 4 simultaneous production lines, and all this with a extremely tight production schedule. Brindz's production teams both in Brazil and in the Far East followed every step of the process. The final result: a wide spread and hugely successfully campaign spearheaded by the brands representative football hero Christiano Ronaldo, with tv, online, press and on site advertising campaigns!
http://www.youtube.com/watch?v=XI4eh1VaCC8
 

What's the best possible way to promote a healthy diet brand of cereal? By hitting your target straight on!
The perfect solution found by CIPI, Italy for a well known brand of cereal was these branded digital scales.
A direct and bold way of saying that your product lives up to clients expectations: "Here's the proof: see for yourself"
 

Jos Premiums of Holland's creative design team tailor-made this high end backpack as a gift for customers buying catamarans from a well known boating company.
To allow the backpack to fit closely to the company's identity, the backpack has a proper 'sea worthy' feel to it: tarpaulin material and heat sealed seams were chosen to give it not only a great look, but also extreme solidity and resistance.
The bag is 100% waterproof and would make any sailor proud. IPPAG members work exclusively with high end bag manufactures who can help design and create your very own company bags: with unique style and quality.
 

We're all familiar with wine or soft drink coolers...
Versopub, Mauritius, gave their client the opportunity to offer something much more classy and unusual:
A specially designed champagne cooler: perfect for those special occasions, and a great way to share your clients romantic or celebratory moments.
For a high end chain of alcoholic beverage shops: this gift was spot on target and gained much client appreciation.

Australia's Red Cross organisation wanted a 'little something' to reward blood donors, especially those making frequent donations.
The nationwide campaign focused on encouraging individuals to step forwards to help others: advertising featured the faces of both donors and receivers, along with the message:
'You will never know how many lives you have touched, but you have the assurance that many people are extremely grateful that your decision has made a life changing difference'
To strengthen the impact, Zinc, Australia, provided these printed badges: for first time donors and onwards, with the top levels (50 donations and +) becoming real collectors items.
A 'little something' to reward a big gift.

Kick&Rush from Belgium's collaboration with Q8 Motor oil distributors throughout Europe, is a perfect example of how each IPPAG member can serve you locally, regionally or globally.
The team efficiently managed the entire project from A to Z: creating a collection of personalised work-wear to be made available to every Q8 petrol station throughout Europe.
This involves designing the clothes themselves and agreeing on final versions, producing, stocking, and then managing the individual ordering and delivering process through a specially dedicated webshop:
work wear textiles available within a few clicks in each country.
A prime illustration of IPPAG's complete and unique fulfilment program capabilities.

Promotional items are tending to get more and more fun these days. MCS, Germany are spot on with this specially designed roll-able dartboard that they produced for DuPont: This was used at trade fairs and provided ample animation and a great attraction: a guaranteed attention grabber.

Gifting Ideas, India, have found the perfect gift for that extra special 'personal touch': This birthday frame uses your name and birth date to give you a unique summary of newspaper headlines and significant events from the day you were born. But that's not all: the 'birthday special' also gives you the meaning of your name, top movies and songs from your year off birth, the celebrities you share your birthday with and lots more (+ space for your own advertising message of course).

The idea has since then been snapped up by banks, insurance companiesand many others, as this gift truly establishes a personal contact and shows that you care. The people who receive this are both amazed and touched by the thought: this is a birthday present they will show to others, keep and cherish.

You can just about find anything in the wonderful world of promotional give-aways, but this definitely has to be a first, and one of this summer's freshest ideas.

CPT Switzerland are offering their clients an idea that will have your mouth watering and make you melt with pleasure.

Curious? Check out these new promotional ice creams. A variety of models and flavours, which come with your packaging. And the service includes an ice box: a perfect way to cater for any summer open air or street events.

The clients pitch: "summer and fun any time, anywhere..." This lead CIPI, Italy, to literally produce a 'bucket full of fun' for beer brand Corona's Spring Break campaign: Buckets were delivered to 100 top bars and pubs throughout the country to organise Spring Break party events.

And what do these mischievous buckets contain?  Having come up with a wild and wicked variety of party ideas and games, the final sets are guaranteed to heat up any evening with:a twister game beach towel, EVA airplane puzzles, fridge magnets, and PVC plaques.

Ever given someone a bunch of flowers and then realised that there is no vase at hand?!? Prime Resources in the US have been experiencing huge sales with one of their favourite new ideas for 2010: the 'flexi vase'

Ideal for an infinite number of businesses and occasions: from hospitals, to restaurants, to hotels, to administrative offices, the 'flexi vase' has proven to be not only this season's best seller, but a widely appreciated gift. The vase is made from non toxic PVC. It is flexible and shatter-proof and folds easily, making it a great mailing item. And the overall impression this item receives is that: "it's a perfect way to show you care"

There are incredibly effective ways to get your message across even with a very small budget: Thanks to Mitraco, Austria's National Tourism Association was able to hand out these tattoo postcards to fans during a ski race to promote the new skiing world cup season: The motto was 'Austria, where holidays are so close...'

The backside of the postcard features 'Austria flag' red tattoo strips for fans to show their support. This type of promotion is always bound to cause a stir: fans are helping you to take things a step further, by painting their faces and proudly wearing your message's colours.

IMI Partner, Czech Republic, continue to come up with wild and wacky ideas for Wallmark's 'Martanci' or 'Martians' kids vitamin brand.

Following up on their hugely successful voice changing megaphone, this season's give-away is an electronic amplifier to be used to detect voices from faraway galaxies!

As you would expect, this promotion was yet another huge hit with the kids. Promotions really do come in all forms and that's the beauty of this industry: thinking out of the box to find the perfect product for a particular brand.

Felicitas is a direct sales company offering gift sets and other services. Sets are sold door to door by 185 sales representatives.

The idea is to provide ready made gift sets for all occasions and in this case: a 'new born' gift set: the perfect ensemble to give to a young mother to celebrate a new arrival.

This baby set designed by CPT, Switzerland, contains a baby soft bathrobe, hooded towel, a baby bib, wash gloves and slippers.

All the materials and items are produced by IPPAG's towelling partner in Turkey: a factory with top level compliance standards and Oeko Tex certification, as well as EN71 standards for children's items: soft, cute and SAFE.

How can you make sure your product and its benefits are right before your clients eyes?

CIPI, Italy, teamed up with Danone, to find the best way to draw clients attention to the calcium and health value of their Danaos yoghurt brand: This specially designed magnetic fridge board combines a useful notepad and pencil with practical information on recommended daily calcium intake levels: making the brand a part of everyday healthcare, right in the end-users kitchen.

The fridge magnet was given out as part of an in-store promotion to help launch this new yoghurt brand.

Cities around the world are promoting cycling as an alternative and more environmentally friendly means of transport. Efforts are being made to increase bicycle lanes, offer rentable bikes, and generally make cycling an increasingly attractive option. One of the great ways to advertise on bicycles themselves is using printed seat covers: guaranteed to attract attention.

To publicise a campaign promoting switching from driving to cycling for a better climate, Rotterdam City took this a step further by teaming up with JOS Premiums, Holland to  distribute these  biodegradable EVA saddle covers: thus using an eco-friendly material to carry their environmental campaign message.

For responsible and carefully thought out environmentally friendly promotions, your IPPAG partner can help you to find the most appropriate product for your means and message.

As all women will know, handbags often seem to be a bottomless pit where the one thing you are looking for has sunken to the depths. Men have all been amused by witnessing women rummaging through their handbags to find their keys, wallet, papers, lipstick, glasses, etc. And how many mobile phone calls have been missed despite the phone being right there?

CPT Switzerland, specializes in creating made to measure high quality bags and accessories, so their clients were delighted by this crafty and neat handbag pocket bag. The specially developed pouch has all the pockets and slots you could need to re organise the contents of a handbag: simply fill it up and place it inside your existing handbag.

For products like this that make everyday life easier or for any type of custom made bag, you can consult your IPPAG partner whose design team will come up with the right solution for you.
 

The popularity of usb keys as promotional give-aways or marketing material has been thriving for the last few years.
But to really make your mark within this massive influx of usb promotions, despite their wide variety and ever changing designs, you can't settle for the standard models that are flooding the market. You want to make something people will notice, use, talk about and keep?

With these specially moulded customised usb models, CIPI Italy has helped their clients make the difference: Minimum quantities start at just 500 pieces and the design possibilities are endless. Combined with high quality packaging, where you can also display your marketing message, these 'own shape' usbs really stick out from the crowd.

IPPAG members all work with group approved usb factories and can provide a structural study and cost estimation based on your model product.
 

The Czech pharmaceutical company Wallmark market a brand of children's vitamins called 'Martanci's' meaning 'Martians'. The brand is really popular with children thanks to their fun advertising and the fantastic free gifts that come with a bottle of vitamins.

To push the alien theme a step further: IMI, Czech Republic came up with this very original and highly suitable gimmick: a voice changing megaphone, so the kids can talk just like the little green men they see in the vitamins tv ads! This great operation reached out of this world proportions, with 700 000 alien voice changers flying off the supermarket shelves.

 

Valfoss, Iceland, teamed up with the nations much loved Kaffitár coffee brand to come up with a gift that would be used and appreciated by all their clients, whether they are individuals or companies.

Kaffitár is one of Iceland´s biggest roasteries: selling high end coffee in the retail market, as well as owning a chain of gourmet coffee shops. They wanted to communicate about the excellence of their coffee: so the idea was to focus on ‘the perfect cup of coffee’: and with these specially made spoons, they certainly achieved their goal. The smaller spoon is exactly the right size for the correct dosage in home coffee machines, and the bigger spoon is dosed for their larger corporate coffee machines.
 

When a popular teen magazine asked Basis&Basis in Greece for a cool and fun idea that would guarantee their magazines would fly off the stalls, their creative brainstorming team came up with a selection of wacky and wonderful ideas. The client LOVED this mini skateboard: you can use your fingers to perform a variety of figures and jumps.

From a trial order of 3000 pcs, as the mini finger skate's popularity soared, the order escalated to over 300 000 pcs with frequent repeat orders. Each batch comes with a new design and the magazine's fun gimmick has enjoyed a huge success and become a collectable.

IPPAG members also all pride themselves on constantly coming up with the most innovative and fresh ideas on the market. Sourcing new ideas and exclusivities is one our shared priorities, like this coffee cup clip holder, an idea from Kick&Rush, Belgium.

It's not just about new ideas, it's also about practical ideas, innovative AND effective ways to get your brand and logo remembered: what better than this coffee cup clip that will be highly visible on table corners and be sure to attract attention.

IPPAG members have the capability of managing an entire operation from you from A to Z: Make life easier for yourself! There's no need to diversify sources and multiply problems: with IPPAG, you can channel all your operations through one unique, experienced and highly reliable partner.

Here's a great illustration with the complete party sets that CIPI, Italy, designed, produced, assembled and delivered individually for Corona. In just 40 days, CIPI put together these 'Winter Island' kits: bringing some tropical warmth to a selection of bars sponsored by Corona. Each kits 2 inflatable igloos contain: 1 printed poster, 5 printed tee-shirts, 30 stress balls and 5 pairs of ear muffs... and a guaranteed party atmosphere!

IPPAG: a one stop shop for all your promotional needs.

Actimel cares about kids, and after equipping them with warm gloves for the winter, their new promotion in collaboration with Cipi, Italy, is this practical and colourful foldable rain hat. To make sure kids will keep these with them at all times, the waterproof hat fits into a specially designed ball casing with a hook clip. The hats were given away directly in grocery stores to clients purchasing packs of the Actimel yoghurt drink, thanks to the pop up distribution display that Cipi also provided: an in-store promotion that was managed from A to Z.

Eurostar Belgium collaborated with Kick&Rush to create an environmentally friendly PET (recycled plastic bottles) collection of shopping bags and Union Jack umbrellas. These items contributed to a campaign promoting the quick and easy connection to London via the Eurostar: a shoppers paradise: 'London shopping just round the corner'. The nicely designed bag and umbrellas were a huge hit: bags in particular are proven to be one of the most effective forms of promotional merchandise, with recipients making use of them on a daily basis and in doing so, making a brands message highly visible in the streets.

Think alcohol brand = think drinking glasses. Except that Brindz, Ippag's member in Brazil came up with an innovative and technical solution for Smirnoff to set them apart from the rest: a whole range including glasses with a thermo sensitive logo: the Smirnoff logo changes colour according to the temperature of the liquid it contains, as well as ice buckets and a customized chopping board. The combination of these three items was used to create an onpack promotion with a unique and strong visual appeal.

Kick and Rush, Ippag's Belgian member, use the full scale of their marketing and design skills to create an original and quirky range of products for the Bacardi/Martini groups vodka brand Eristoff: 'the Vodka from the land of the Wolf'. Think of vodka: think of cold and snowy Russian nights.

The team made a huge selection of themed proposals and the following combination of items was chosen:

• High quality snowboards with Eristoff printed layout: given to bar tenders for decoration, and used as prizes in a 'scratch and win' game for clients
• Furry glass 'warmers' used to create a chilly atmosphere in bars
• Specially designed ice buckets in customised colours with surprising 'wolf feet' clip ons: a humoristic reminder of the clients 'wolf' logo
• Fashionable earphone set with fur bands: also used as prizes in a 'scratch and win' game in bars
• Custom made and hip design furry messenger bags: also used as a prize

Raising awareness and funds for charity has increasingly become linked to promotional items. By selling a small gift, charities are able to not only promote their activities and send a message, but at the same time are able to gain public support and raise funds.

A child protection charity in France, wanted to add a little something to the New Years cards they sell on-line and were seduced by the idea presented by Lagardere, Ippag's French member: by adding a small patience game to their cards: the double message: wishes for the New Year, and that caring for children requires love, peace AND patience had more impact.  And as with all Ippag items that are games or produced for children, every step of production follows the strictest child safety standards, in this case EN71.

Customer: DAIKIN
Year: 2009
The request: creating a line of items suitable to be given to fair visitors and events participants and sold in the client’s shop on line.
The answer: Two different sizes of the “Pichon Kun” plushes, the well-known water drop shaped character, testimonial of URURU SARARA air conditioning devices and a mobile strap in denim with a Pichon Kun dangler.
The winning idea: using a widely known testimonial, that spans its popularity in all targets

How do you attract more clients over the busy Christmas season?

By teaming up with Langhoff Denmark, Sydbank invited children to come and hang their Christmas stockings on a wall. The stockings liven up the banks reception area creating a really festive atmosphere. The children and their parents are then sure to make a second visit to collect the stocking a week later, filled with small gifts from the bank like puzzles, candy, key rings etc.

A very personal and touching way to share the Christmas spirit with customers.
 

Swiss Life is one of the biggest life insurers in Switzerland and also the main sponsor of the Swiss Football Team: they needed an item to link these two activities, and wanted to target their clients children. Thanks to extensive sourcing at the Far East trade shows, CPT, Ippag's Swiss member, presented a wide panel of creative ideas, finally settling on their personal favourite: specially designed paintable pencil cases... Ippag's sourcing knowledge is essential in cases like this, as the pens and their ink are a high risk product for children. The chosen supplier had previously satisfied American child safety requirements, and CPT helped them to insure compliance to European standards as well.

How can a give-away shopping bag become a must have fashion accessory? CIPI Italy have found the perfect answer with this series of very attractive canvas shopping bags for the toiletries brand Borotalco. Using vintage prints from old advertising campaigns, the bags capitalise on the brands historical roots, whilst following the currently very popular vintage trend: using an old image to create a new one.
 

Promotional items don't have to be give aways. These designer book-ends by Prime Resources, Ippag's American member, were sold in the US's largest book store chain, Barnes&Noble. The original hand design was followed by repeat orders for a flower version reaching a total of 40 000 pieces rather than the 5000 initially planned. What better way to promote books, than with an item that will be used in customers households for decoration.

What better way for an insurance company to send out a positive message to their clients? By promoting exercise and good health
Prime Resources, Ippag member is the US, lived up to this challenge by producing a special series of branded exercise bands for Anthem. The bands were distributed in agencies and were so popular a further 85 000 pieces were needed.

To launch Unilevers new Seda shampoo, Brindz Brazil, created and mass produced an exclusive female kit containing a portable mirror, a rubber hair band and a comb, all specifically designed in the shampoo brand's style and colours. The three items cleverly fit together to create an on-pack promotion offered with the shampoo bottles in specific colour for each variety. A guaranteed way to get your product noticed and picked up on the supermarket shelves!

The perfect 'back to school' gift: this specially moulded lunch box by Kick & Rush Belgium was a Nestle give-away for 175 000 lucky school children.

Each child personalises the lunch box by writing his/her name in the designated space: a promotional item that will be used on a daily basis and proudly guarded.
 

Textiles with added value.

Kychenthal’s collection of copper fibre textiles includes towels, socks and uniforms. This high tech fabric has many added values: protection microbial attack and reducing of foul odours.
 

“Chile, All Ways Surprising”

This was the slogan chosen to market our country, in all the promotional activities lead by ‘Prochile’, the Government Department responsible for exports, tourism and investment: with promotions at foreign fairs, forum,s etc.

For a special Trade Show in Germany, Chile’s agricultural exporters association showed their products and technology, using this pendrive supplied by Ippag member Kychenthal ,which also included a presentation of  the benefits and value of their products.
 

Chile is recognized globally as a miner country and Codelco, the national manufacturer, is the world's largest exporter, with 15% of the planet’s copper reserves.

As a part of a human resources policy aimed at helping the company's workers to live healthier, among other options, this Blender was choosen as a good incentive to motivate eating more natural produce, by drinking blended juices at home.

The final touch was a copperized metal part making the link between the mineral and a better quality of living.
 

Don't want to print a bag with advertising that will soon be out of date? With this 'photo' bag, Kick & Rush Belgium provided the trendy underwear brand DIM with an adaptable solution: the shiny and sleek black shopping bag has slots to insert the brand's most recent collectible 'photo cards'.

The bag is then given to clients in shops as a purchase reward. A great way to market variable messages with one basic model.
 

With an investment of 14 million dollars, Unilever and Birndz Brazil teamed up to create this milestone promotional action in the 75 year old history of the brand in Brazil. Six exclusive soccer balls were developed with the autograph off national soccer superstar Ronaldinho Gaucho. The aim: to increase sales of the leading powder soap Omo.

Due to the huge scale of this operation, Brindz collaborated with one exclusive supplier for the raw materials and five large Asian soccer ball manufacturers for production: guaranteeing the perfect standardization of each ball, and the production / importation process within the set deadlines.

The world's largest wine fair is held in Bordeaux, France, every two years (VINEXPO). With all the countries prestigious wines vying for attention, each wine producer and merchant engage in fierce competition to have the most attractive booth and to offer the most memorable experience.

For the association of Burgundy wine producers, Lagardere, Ippag's French member, came up with the perfect answer: something that would attract visitors to their booth and give them something to take home and reuse: The present is a unique neoprene pouch with a cut out handle for two bottles of Burgundy wine.Visitors were queuing up for them!

Hirslanden, a group of Swiss private clinics promote their image through merchandise that is sold in their clinic boutiques: useful and well designed everyday items which help build up their high quality image. CPT, Ippag's member in Switzerland, jazzed up their traditional hanging toiletries bag, by modernising the design and adding a detachable clear bag, in line with the recent airport security requirements. 

Customer: Nestlé
Year: 2009
Purpose: Trade promotion.
The request:  to find a gift capable to render consistently the high quality of Baci Perugina Brand
The answer: a pile fabric blanket held in practical bag made of the same material
The winning idea: the choice of a useful, high quality item, made with a extremely well crafted personalization
 

How do you generate a 200% increase in your market share? Thanks to Brindz, Ippag's member in Brazil, Unilevers brand of powder fruit drinks Frisco achieved just that.

Brindz created a collection of 4 collectible glasses that consumers could win after buying 10 sachets of Frisco. This promotion combined high perceived value, with on site merchandising, parallel promotional actions and car rides with loud speakers at the points of sale, and was a huge success.

With a roasterie business and a chain of coffee stores, espresso bars and cafés, Kaffitar is known throughout Iceland for importing, roasting and serving the finest of Arabica coffee beans. To go with their usual Christmas gift baskets, they solicited Valfoss, Ippag's member in Iceland, to come up with an additional item that could be added to these baskets, kept and used on a daily basis.

The perfect solution found by Valfoss's creative team: this bag clip that keeps their coffee fresh cup after cup! The item was so successful, it has now become a staple addition to the items on sale in Kaffitar's shops and cafés.

To please their high net worth clients and institutional investors, MP Investment Bank asked Ippag member Valfoss, Iceland, for a simple and elegant gift that would be used, kept and appreciated. Valfoss supplied this sleekly designed Menu branded luggage tag: a great way for the bank to be with their valued clients, wherever their travels may take them.

Landsvirkjun, Iceland's national electricity company teamed up with Valfosss, Ippag's member in Iceland, to come up with a positive gift and a caring message for visitors to their power plants.

The selected product was garden gloves with a logo and the slogan 'take care of your garden' showing that the company cares about the planet's and it's customers well being.

Ippag's Belgian member Kick & Rush teamed up with L'Oreal to create some great beach products for their kids sun cream range. But this range of give-aways is NOT just about having fun in the sun.

Thanks to Kick and Rush's creative and technical solutions, L'Oreal were able to use these products to push an educational and responsible message.

The back of the tee shirt has a reminder of the basic rules to observe in the sunshine. And on the front, the sun shaped logo is printed in UV reactive ink: when the sun is strong, the logo changes colour: meaning 'put some sun cream on'!

A couple of years ago, 64Mo usb keys were the big thing. These days anything less than a 2Go drive is useless! The same goes for MP3 players: why have an MP3 player, when you can now have an MP4 player...?

For technological promotional items, it is essential to stay on top of the game and give away the latest technologies only: if you want your brand and image to be cutting edge, your gadgets also need to be. This is the logic behind DOBI, a Swiss hairdressing and cosmetics products brands and CPT, Ippag's Swiss member's decision to upgrade their MP3 plaayers to MP4 players for this years customer bonus product:  the clients were thrilled!

For the best impact, always stay one step ahead.
 

Jamadu is a children's program set up by supermarket chain COOP in Switzerland. The program promotes healthy eating and living for children with a combination of specially made food and drink products, as well as online educational games, newsletters and advice. The supermarket also organises Jamadu events and asked CPT, Ippag's member in Switzerland, for a suitable children's give away for these events: combining healthy food and healthy living, CPT produced 50 000 pieces of this special designed sports bottle.
And like with all children's products, CPT guaranteed responsible production throughout, conducting multiple tests to ensure conformity to children's and food contact safety standards.
 

Sun Light means Health

Medical organizations such as the American Cancer Society recommend the use of sunscreen because it prevents our skin from the sun light ‘s collateral effects. Skin cancer has increased hugely during the past years, and for that reason, there are many campaigns targeting avoiding sun exposure for long periods.

In Chile, corporations have to provide protection for their workers, if they work outdoors for more than 3 hours.

For that reason, Kychenthal, Chile, launched their ‘KPP ‘collection: a full range of personal sun protection products, which includes wearables: caps, hats, sun block, lip balms, etc.

For France's national train company, Lagardere produced these perfect replicas of the company's new mascot: as a soft pvc keychain given to staff, and as a customised usb key for managers during seminars.

Making this type of figurine is a very precise and technical process as multiple moulds have to be etched and designed. All Ippag members work with experienced and creative design labs and specialised factories, and can therefore re create anything within your imagination! These mascots are a very effective promotional tool, as they use a persona to represent a brand not a logo.

Ippag member Brindz asked famous Brazilian designers Ronaldo Fraga, Walter Rodrigues, Adriana Barra and Ricardo Almeida, to apply their designs to this highly fashionable range of women's and men's beach bags and sarongs for motorcycle brand Sundown: a clever way of using renowned style to create a trendy promotion with high perceived value and an excellent impact on the brands image.

The entire collection was wildly popular and the bags were proudly used all over Brazil's famous beaches!

With this novel design, Versopub Mauritius has the answer: a combo salt / pepper shaker + napkin holder to be sure to get your message across. Suitable for all food and beverage companies, airlines, events, restaurants and conferences.
 

Mauritius's MCB bank teamed up with Versopub, to imagine, design and create a line of give-aways for their 18 to 25 customers. Back packs and mobile phone pouches were chosen for this rather demanding target group, with a sleek black design associated with the bank's red and orange logos. The operation was a great success.
 

Versopub, Mauritius, used their design studio to create these 'clubbing' items for whisky brand Johnnie Walker.

The collection of tee shirts, dog tag necklaces, shoulder bags and wristbands don't carry the Johnnie Walker name or logo. Instead they show a red outlined version of the Johnnie Walker figurine and the slogan 'Red night': subtle parallel branding that makes the collection fashionable and desirable, rather than a 'billboard' for the brand.
 

Crystal clear message

Rockfon is a Danish company making sound insulating walls and ceilings. They wanted to attract more attention to the noise in schools to convince different counties to invest in soundproof materials: not your standard client request.

Langhoff came up with the idea of making soundproof ear protectors as a give-away to schools, emphasising Rockfon's message about excessive noise in class rooms.
 

Relevant loyalty branding

Many Danes travel to holiday destinations every summer by car and the Danish garage chain, Auto Partner, wanted to use this opportunity to strengthen their relationship to their customers. Langhoff came up with a summer holiday kit consisting of a frisbee, playing cards, beach tennis rackets etc. The summer holiday kit was given to customers when they came in for a car inspections during the summer.

The value of the gift is by far surpassed by the value of keeping clients kids entertained during their vacation including the long car rides.
 

As a summer give-away for the popular women's magazine 'Madame Figaro', Basis&Basis, Greece, produced this colourful beach towel: the perfect accessory for the summer beach issues: with readers posing on the beach with their latest issue and designer beach towel.

Through their long term partnership with a certified and audited towelling factory, Ippag members can all produce the perfect design for you with top quality standards.
 

To promote the Special K cereal diet, Basis & Basis in Greece thought up this clever and amusing promotion: a zipper bag to keep their clients focused on their goal: less difficulties with zippers! The bag has a rubber puller with the Special K logo.

Rain ponchos have always been a popular item for outdoor events. Promotional Source, New Zealand, have given this item a new appeal: by offering it in a 100% degradable, recyclable and reusable material. With it's resealable clear bag, this lightweight, waterproof and compact poncho is ideal for sports events, concerts, car or boat, fundraising, golf, theme parks, tourists attractions and all outdoor events!
 

By playing around with Spies Heckers usual graphics, the team at MCS Germany, left competition behind with a collection of eye catching and modern designs for the car paint brands promotional items. Creative branding solutions at their best: the result is fresh and inspiring.

Creative designs, but also technical know how: with the familiar and smiling figure of a Spies Hecker paint technician figurine and his perfectly miniaturised spray paint gun. A campaign that is highly focused on the brand and its clients identity.
 

Ippag member Versopub in Mauritius comes up with fresh ideas for the launch of a new beer: a complete set of party items designed and produced in less than a week, to create the perfect chilled party atmosphere. All designs were done in house, based on the beer's lemon and lime green and yellow colour code: bob hats, lighters, pouches and lemon flavoured lip balms to compliment the beer's fresh summer taste. The crowds loved it and have made this new beer brand their drink of the summer!